In business meetings men and women greet by shaking hands.
However, when two people know each other well a kiss on the
cheek is appropriate. Don't worry about this, the Spaniard
will make a gesture of rapprochement if that's the case.
Normally it's just an approach of cheeks as you kiss the air.
Formal and informal language
Spaniards have two surnames, which are composed of the first
surname of their father and mother—for example, Alejandro
Sánchez Martín. If you know him well you can greet him
informally by his name 'Alejandro'. If he's a new contact it
would be better to use the formal mode 'Don Alejandro' or his surname
The first meeting will help the Spaniard to become familiar
with you before doing business with your company. You should
be relaxed and talk about your career and family life. That
will help the Spaniard understand if you are honest and
reliable and if he can trust you before starting a business
If you want to talk about business over lunch, you should
mention that beforehand. Meals in Spain are generally
considered a way for people to get to know each other, to
relax and enjoy time together, but not to talk about business.
Closing deals in the office
It's more likely for Spaniards to negotiate and close the deal
at the office. During meetings, it may look natural to the
northern Europeans to take breaks and return to the meeting
with a cup of coffee, while for the Spanish this apparently
innocent act would be seen as a lack of respect and
commitment. Food and business shouldn't be mixed.
Celebrating a successful deal
After closing a business deal it's likely you'll be invited to
a nice restaurant if the Spanish want to please you. Whoever
made the invitation will pay the bill. In Spain it is not
normally shared, regardless of the circumstances. If you've
been invited, it would be cordial if you invited them at a
later date. Be careful not to give the impression that you are
paying the bill to even the score; it should be for the
pleasure of meeting your new colleagues.